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Step1: Think you work for a financial institution and you have been mandated with the task of developing a new product (loan, investment product, payments, etc..) specially designed for the sharing economy companies.4 Step 2: Brainstorm a set of features for this product. What is the problem to be solved? How is it better than other alternatives? What features/characteristics will make the customers switch to this product? How would you market the product? Step3: Produce a ppt. presentation for your boss in order to convince him about the opportunity the sharing economy represents.