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Evaluate Starbucks’ corporate-level and international strategy using concepts and tools from the discussions. How have the entries into new geographical markets created value for the company? What are some critical environmental factors that need to be considered and analyzed prior to entering a new geographical market? How does the company respond to any liability of foreignness?
The written case analysis must be written as an essay that addresses the points/prompts mentioned for the case above (to clarify, the assignment is for a coherent and well-organized written essay, not just answers to the individual questions). No external sources should be used. use the attached file for the case study