Categories
Marketing

The required readings for the week include Dawar, N. (2013) which argues that bu

Swamped with your writing assignments? Take the weight off your shoulder!

Submit your assignment instructions

The required readings for the week include Dawar, N. (2013) which argues that business strategy development and revisions are increasingly moving downstream towards customer-centric activities. Using the framework of Michael Porter’s lecture on Business Strategy and Competition, and evaluate the opinions of Dawar on your understanding of business strategy. Is marketing strategy and business strategy the same? Can marketing become the strategy? Evaluate the underlying meaning in this question? How does marketing strategy connect to business strategy? You can use Ikea as an example or another business to illustrate your arguments.

Swamped with your writing assignments? Take the weight off your shoulder!

Submit your assignment instructions

Leave a Reply