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The required readings for the week include Dawar, N. (2013) which argues that business strategy development and revisions are increasingly moving downstream towards customer-centric activities. Using the framework of Michael Porter’s lecture on Business Strategy and Competition, and evaluate the opinions of Dawar on your understanding of business strategy. Is marketing strategy and business strategy the same? Can marketing become the strategy? Evaluate the underlying meaning in this question? How does marketing strategy connect to business strategy? You can use Ikea as an example or another business to illustrate your arguments.